Elizabeth Dixon

Author, Strategist, Keynote Speaker on Customer Experience, Purpose, Leadership and Personal Development

Elizabeth Dixon is an engaging business leader and serial entrepreneur connecting with executives and their teams, integrating strategy, innovation, leadership, and personal development in speeches that ignite conversation and inspire purposeful action.

She shares secrets to creating exceptional customer experiences and finding purpose for audiences worldwide at live events and through virtual video resources, consulting, and her books, The Power of Customer Experience, outlining proven elements for lasting impact in what has become the most crucial component of business success, The Strength of Purpose, a guide to knowing and living your reason for being, and The Strength of Purpose Handbook, a guide for crafting purpose, journaling progress and setting goals to live your reason for being.

Blessed to work for extraordinary brands including Disney World, Gap, YMCA, and Cooper Aerobics Center, mentored by renowned leaders including Dan Cathy and Horst Schulze, Elizabeth brings almost 20 years of experience as a leader at the Chick-fil-A Support Center, where she served in Service & Hospitality, Strategy, Research & Development, and Human Resources.

Always growing, always creating, Elizabeth’s current roles include CEO of Trilith Foundation, focused on inspiring human flourishing, reporting to Dan Cathy, Chairman of Chick-fil-A; and she leads Slumber Sleepwear, a luxurious sleepwear company, as Founder and CEO.

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Signature Topics

Why Ask Why: How to be among the best brands winning at Customer Experience.

What's On Your Mind:  Uncovering the driving force behind your behaviors, decisions and outcomes - in business and life.

To Know Them is to Love Them: How to know and serve your customers effectively.

Dare to be Different:  How to set your organization apart in a competitive industry.

The Art of Never Arriving: How to pursue innovation at every level of the organization.

Thrive: Creating Clarity by Finding Focus + The 4 Barriers to Truly Thriving.

Visionary:  How to Articulate a Compelling Vision.

Purpose: How to stand out as leaders and organizations in your industry.


"Elizabeth Dixon’s opening keynote address was an integral part of our annual conference and set the tone for our organization’s renewed focus on culture and mindset. She shared relevant stories, actionable tips and inspiring successes that motivated us to continue improving our customers’ experience".

Mark Waldrop, President and CEO - The Guardian Foundation, Inc.

“Very fortunate to have Elizabeth speak and participate in a recent regional leadership meeting. Her perspective and thought-provoking questions were timely and spawned the necessary thinking needed with new opportunities that we are all presented with. Her delivery and structure of content was on point and created an environment of elevated engagement with the team. I (the team) am looking forward to the next discussion with Elizabeth focused on the customer experience and offering unique and sustainable approaches that are transferable to our industry.”

Jason Sauer - South Regional Executive - Senior Vice President at Zurich North America

"Elizabeth is a class act who makes people better, whether she’s working directly with them, or inspiring them from a stage. It has been an honor to work alongside Elizabeth for a few years now. I’ve seen her lead strategy sessions with vigor and poise, and stand in front of a thousand customer experience experts and challenge them with innovative ideas anchored by timeless principles. One of the greatest compliments I can pay her is that she’s kind. Elizabeth shares with an open, authentic heart. That’s rare in the business world. That same heart is what informs the quality of her work, both at Chick-fil-A and outside, where she gives freely of her time, intellect, and passion.”

John Hightower - Co-Founder & CEO | Arch + Tower, Chief Strategy Officer | Frazier & Deeter, LLC

"The training Elizabeth provided our Outreach and Communication team at WinShape Camps was exactly what we needed and was incredibly timely given our season of work and new team members added. Elizabeth guided us deeper into the issues we needed to discuss and helped us identify our true pain points and the things that were holding us back. Her incredible content and intentionality in getting to know who we are helped take us to the next level in our thinking about customer experience, and the process was unifying for our marketing, customer experience and sales teams. We want to have her back!"

Lisa Stone Manager, Customer Experience Team, WinShape Camps

Speaker Highlights

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Leadership, Training, Inspiration, Live/Virtual