Elizabeth Dixon

Author, Strategist, Keynote Speaker on Customer Experience, Purpose, Leadership and Personal Development
BIO

Elizabeth Dixon is a purpose driven business leader, speaker, author, and consultant who helps organizations elevate their customer experience, clarify purpose, and build cultures where people and performance thrive. With two decades of leadership at Chick-fil-A, she brings a rare blend of strategic insight, operational excellence, and heartfelt authenticity to her work with teams and executives.

Elizabeth is the author of The Power of Customer Experience, The Strength of Purpose, and The Strength of Purpose Handbook, and has partnered with leading brands including The UPS Store, Ritz-Carlton, Zappos, Crumbl, and Southwest Airlines. In 2022, she created the Trilith Foundation, a philanthropic initiative focused on human flourishing. Today, she serves as CEO of Slumber Sleepwear, a luxury sleepwear brand, and continues to work alongside high-capacity leaders and teams through keynotes, workshops, and select consulting engagements.

Elizabeth is known for helping people live and lead with intention—infusing meaning into every customer touchpoint and aligning work with what matters most.

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Signature Topics

Why Ask Why: How to be among the best brands winning at Customer Experience.

What's On Your Mind:  Uncovering the driving force behind your behaviors, decisions and outcomes - in business and life.

To Know Them is to Love Them: How to know and serve your customers effectively.

Dare to be Different:  How to set your organization apart in a competitive industry.

The Art of Never Arriving: How to pursue innovation at every level of the organization.

Thrive: Creating Clarity by Finding Focus + The 4 Barriers to Truly Thriving.

Visionary:  How to Articulate a Compelling Vision.

Purpose: How to stand out as leaders and organizations in your industry.

TESTIMONIALS

“Elizabeth Dixon delivered a deeply powerful presentation that left a lasting impact on our entire team. Her message on elevating the customer experience — blending technology with empathy — was both inspiring and emotional. She reminded us that true excellence isn’t just about efficiency or innovation, but about how we make people feel. Her words moved some to tears and challenged us to lead with heart in everything we do. I walked away with a renewed sense of purpose and a clear vision for what it means to serve others with excellence.”

Bobby Nicely, Owner - ALCOVA Mortgage

"Elizabeth Dixon’s opening keynote address was an integral part of our annual conference and set the tone for our organization’s renewed focus on culture and mindset. She shared relevant stories, actionable tips and inspiring successes that motivated us to continue improving our customers’ experience".

Mark Waldrop, President and CEO - The Guardian Foundation, Inc.

“Very fortunate to have Elizabeth speak and participate in a recent regional leadership meeting. Her perspective and thought-provoking questions were timely and spawned the necessary thinking needed with new opportunities that we are all presented with. Her delivery and structure of content was on point and created an environment of elevated engagement with the team. I (the team) am looking forward to the next discussion with Elizabeth focused on the customer experience and offering unique and sustainable approaches that are transferable to our industry.”

Jason Sauer - South Regional Executive - Senior Vice President at Zurich North America

"Elizabeth is a class act who makes people better, whether she’s working directly with them, or inspiring them from a stage. It has been an honor to work alongside Elizabeth for a few years now. I’ve seen her lead strategy sessions with vigor and poise, and stand in front of a thousand customer experience experts and challenge them with innovative ideas anchored by timeless principles. One of the greatest compliments I can pay her is that she’s kind. Elizabeth shares with an open, authentic heart. That’s rare in the business world. That same heart is what informs the quality of her work, both at Chick-fil-A and outside, where she gives freely of her time, intellect, and passion.”

John Hightower - Co-Founder & CEO | Arch + Tower, Chief Strategy Officer | Frazier & Deeter, LLC

"The training Elizabeth provided our Outreach and Communication team at WinShape Camps was exactly what we needed and was incredibly timely given our season of work and new team members added. Elizabeth guided us deeper into the issues we needed to discuss and helped us identify our true pain points and the things that were holding us back. Her incredible content and intentionality in getting to know who we are helped take us to the next level in our thinking about customer experience, and the process was unifying for our marketing, customer experience and sales teams. We want to have her back!"

Lisa Stone Manager, Customer Experience Team, WinShape Camps

Speaker Highlights
BOOKS

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Leadership, Training, Inspiration, Live/Virtual